Mathew Street Music Festival

Lee FordeMathew Street Music Festival

Short Description

An annual Liverpool city centre free music festival. The event was managed by an independent organisation however the event had grown to big for them to handle and was suffering from anti social behaviour due to the large male attendance and the alcohol consumed.

  • Date : 2016
  • Categories : Music & Entertainment
  • Client : Liverpool City Council

The Brief

An annual city centre based free music festival featuring over 250 different artists across seven stages over three days in the City of Liverpool. The event was managed by an independent organisation however the event had grown to big for them to handle and was suffering from anti social behaviour due to the large male attendance and the alcohol consumed.

Solution

Lee Forde was invited by the City Council to take over the running of the festival and over the period of 6 festivals

Results

  • Turned the festival around to become a family event and cornerstone of the successful Liverpool Capital of Culture Bid
  • massive reduction in anti social behaviour
  • Winner of national private sector awards along with increasing the annual attendance to generate 32 million GBP revenue for the local economy over the Bank holiday weekend.

The festival was improved after and extensive review detailed the requirements for improved safety and security and the need to be taken to a more professional level with improved production values. This was carried out by introducing independent health and safety consultants and professional freelance production managers along with highly experienced freelance site managers and stage mangers into the event.

Lee Forde was successful in improving the overall standards ensuring a high level of quality was introduced into the event and increasing attendance which translated into increased visitor spend.

The event hit many key requirements for the City of Liverpool and was instrumental in winning the bid for European Capital of Culture 2008